I got a new refrigerator from Sears today. It had been delivered by two guys who were friendly, courteous and clearly centered on getting a great customer review given that they even told me that I could easily get a call plus they were shootiRub Therapy Faculties In.north America.ng for any "10". This is why it is so sad their company has set them up for failure.
The door wasn't yet around the refrigerator after i asked if they could alter the way the doorway swung. I was told that we had hair straightener on tvto call another number to possess them do this. So here's a guy, standing in my house, door at hand and all it will require is a few screws to change the way the door swings and he can't get it done.
Now, being the individual I am, I suppose that there are a variety of reasons round the speediness of delivery, etc., that would cause Sears to not allow the delivery individuals to do this. And I also assume that they'll try to charge me to alter it given that they have to send someone else out to do it. But from my standpoint as a consumer, a perfectly capable guy, screw gun in hand, who won't do the simple task of switching how a door swings after I've spent hundreds of dollars with the company he works best for. Clearly, whoever designed this system did so with the company in mind, not the customer.
I see this same concept in position in pretty much every business website I've looked at. When I take a look at these sites, that the businesses have designed all of them with the idea of telling the mark client by pointing out business. This is actually the business's goal, but it is certainly NOT the prospective clients' goal.
Recently a coaching client of mine who is a real estate agent called me to ask about how to design his website. He had done a lot of homework taking a look at other agents' sites coupled with listened to my training programs on branding and that he thought he'd it. He emailed me the web site of an agent in San Francisco.
It was clearly a branded site, something the agent had paid a lot of money for and probably had created by a top agency. And it was totally useless from a prospective clients' position. The whole front page discussed the agent. The very best two links counseled me about the agent. There was very little to make a prospective client stop and check out the site unless they specifically wanted to learn more about Lofts within the San Francisco area (the agent's specialty because he said on multiple occasions). It said nothing concerning the prospective client.
This is exactly what most sites I've come across are missing. They're designed from the wrong perspective. They are focused on the company when the sites should be focused on the mark client. In the end - prospects really do not care about the the company - a minimum of not yet.
Teddy Bears Anniversaries Teddy Bears Flowers.>This is the challenge that lots of businesses are having nowadays. They focus on themselves, not on the prospect or client. They're missing the boat on finding and keepinew era hats lids hat store got a new refrigerator from Sears today. It had been delivered by two guys who were friendly, courteous and clearly centered on getting a great customer review given that they even told me that I could easily get a call plus they were shooting for any "10". This is why it is so sad their company has set them up for failure.
The door wasn't yet around the refrigerator after i asked if they could alter the way the doorway swung. I was told that we had to call another number to possess them do this. So here's a guy, standing in my house, door at hand and all it will require is a few screws to change the way the door swings and he can't get it done.
Now, being the individual I am, I suppose that there are a variety of reasons round the speediness of delivery, etc., that would cause Sears to not allow the delivery individuals to do this. And I also assume that they'll try to charge me to alter it given that they have to send someone else out to do it. But from my standpoint as a consumer, a perfectly capable guy, screw gun in hand, who won't do the simple task of switching how a door swings after I've spent hundreds of dollars with the company he works best for. Clearly, whoever designed this system did so with the company in mind, not the customer.
I see this same concept in position in pretty much every business website I've looked at. When I take a look at these sites, that the businesses have designed all of them with the idea of telling the mark client by pointing out business. This is actually the business's goal, but it is certainly NOT the prospective clients' goal.
Recently a coaching client of mine who is a real estate agent called me to ask about how to design his website. He had done a lot of homework taking a look at other agents' sites coupled with listened to my training programs on branding and that he thought he'd it. He emailed me the web site of an agent in San Francisco.
It was clearly a branded site, something the agent had paid a lot of money for and probably had created by a top agency. And it was totally useless from a prospective clients' position. The whole front page discussed the agent. The very best two links counseled me about the agent. There was very little to make a prospective client stop and check out the site unless they specifically wanted to learn more about Lofts within the San Francisco area (the agent's specialty because he said on multiple occasions). It said nothing concerning the prospective client.
This is exactly what most sites I've come across are missing. They're designed from the wrong perspective. They are focused on the company when the sites should be focused on the mark client. In the end - prospects really do not care about the the company - a minimum of not yet.
This is the challenge that lots of businesses are having nowadays. They focus on themselves, not on the prospect or client. They're missing the boat on finding and keeping clients.
How in regards to you? If you truly consider it, how does your company do in the client's perspective? As soon as they land on your website until a year after closing, does the customer feel like those are the focus of the business or even the afterthought? If your answer isn't former, you'd better get busy changing your message as well as your systems, otherwise you may be surprised to locate that you have become the afterthought.
Lions and Tigers and Bears...My dear!
At first glance this short article might tend toseem a bitintimidating. However, You can be assured that it's true intent is to help people who might be in need of a different perspective regarding career within the music industry. This information is, however, meant to offer the reader a very sobering and hard-hitting look at some of the realities surrounding the music industry (past, present, and many likely, the near future). Further, while encouragement and positive reinforcementare valuable tools in attempting to further one's education and decision-making process, there are several individuals, based on their decision-making processwho, During my humbleopinion,are deserving of a great swift kick in the pants (so-to-speak). This article is, perhaps, among those moments for some readers. Obviously, this conclusion is basedupon my own subjective opinion, and presented with the utmost respect for those ofthe hard-working artists, bands and musicians who truly need to succeed in their chosen field.
First, for the sake of premise,let's roll the film backwards as it were to the point before Dorothy was struck in the head, passed out, and her house began to spin for the Land of Oz. Remember, shehad beenwishing for someplace far, far away because nobody appeared to understand her in Kansas. Dorothy was about to have her wish granted.
As an artist, guitarist, or perhaps an original band, performs this sound familiar? Are you wishing for someplace far, far away? Someplhe Miracles of a Push Up Bra, A Wonder of Fashion.ace where everyone will appreciate your music, your ideas, and your creativity? Where's that place? Can it be New York? Can it be Hollywood or Nashville? For Dorothy, her beliefthat the grass could be greener on the other hand, was about to alter her life forever and transport her to some place far, a long way away.
I sometimes wish thatI had Five Dollars for everyone whotook some typeof life-changingaction basedupon theirbelief thatthe grasswould begreener on the other side.However, this is part ofwhat makes life interesting isn't it? Every decision thateach of usmake in life comes with certainconsequences. Those consequences are sometimes good and sometimes not-so-good. Free will in decision makingis awonderful thing. However, freedom with wisdom as it'sfoundationis even more wonderful when making a decision. Once more, this conclusionisbaseduponmyown subjectiveopinion. However, only at that juncture,I really don't think that Dr. Phil would disagree beside me on this point.
As you'll remember, as well as in the end, Dorothy realized something very, extremely important; there's no place like home. Her success, and happiness was immediately in Kansas all the time; all of the ingredients for successwere right in front of her. I liken this story towards the stories ofmany original artists and bands throughout the world. Many seem to re-liveDorothy's story over and over again. Some mightbelieve that if they were somewhere over the rainbow, their chances of making-it in the music industry would be greatly enhanced. For not many artists and original bands, thisholds true. However, for themany, the opposite applies.
Let's visit Oz together as it were and take particular notice at the streets that many believe to be paved in Gold. So..clunk yourself in the head (or have your band-mates clunk you), start spinning, and let's begin our journey together. Allow me to be the first to welcome you to Munchkin Land (aka) Tinseltown.
Ah, Hollywood. The lights, the cameras, the action. Here,one willalways manage to find a movie script (budding screen-play writer) in the making, a songwriter, a future guitarist, artist, actor, band along with a million other things that ordinarily wouldn't be found back home in Kansas. Right after one's arrival, the Munchkins will be swarming throughout. They'll would like to get a good consider the new Kid in town.
At first, The new Kid around will naturally be impressed with all the attention. The Munchkins will waste no time in explaining how things operate in Munchkin Land. In fact, the Munchkins will show you exactly what is needed in order to make-it in Munchkin Land. Rush-rush here, rush-rush-there, fire the Bass guitar, it's run-run-run, jump-jump-jump, in the Merry old Land of Oz.By the way, the Munchkins will demand that new demos are essential. Therefore, the new Kid will, most likely, be faced with the proposition and expenseof re-recording those demos hewas so proud of. The Munchkins will insist that this is the right way to go, and also the right thing to do,and guess what? The new Kid willprobably agree with them. In the end, it is Munchkin Land and who'd know better what to to do, other thanthe Munchkins themselves?
The new Kid around will spend several hours, months, and perhaps evenyears becoming acquainted with Munchkin Land and the ways of the Munchkins. The schedule when first arriving in Munchkin Land is generallyrun, run, run and jump, jump, jump. There's much to determine, many Munchkins to meet. There are Munchkin meetings, Munchkin luncheons, Munchkin industry parties, and manyMunchkin showcases to go to and perform at.
Thepace will eventuallyaccelerate. The months and years will passas the new Kid continuouslyattempts to convince the Munchkins that he is worthy of their support. Eventually, he will muster the courage to knock on a few doors from the influential Munchkins. The new Kid wants, above all else, to become an artist signed to the acclaimed...Munchkin Records label. Munchkin Records should be the place where the grass is greener. Everyone, based on almostall of the Munchkins in Munchkin Land, would do anything justto be signed by Munchkin Records.
Most of us know that, inside a perfect world, when the headdecision-maker at Munchkin Records actuallyanswered the doorway when the new Kid knocked, listened to the new Kid's material and band, then signed the new Kid to a multi-million dollar deal, this story would be over right here and now. However, it is more than likely this is the point where this story actually begins. A minimum of it is for that new Kid.
As time progresses, the new Kid will most likely begin to wonder if he made a mistake by visiting Munchkin Land. He'll start to miss those he left out in Kansas. He'llremember the times back in Kansas when his regional fans loved him for his music and knew him as justplain old Kid. Finally, the new Kid will start to think thatMunchkin Landmight not be the place where the grass is greener after all. "There must be a place where the grass is greener", he'll exclaim. "There must be an Emerald City somewhere".
Enter the Lollipop Guild. The Lollipop Guild reside in a city locatedjust west of Munchkin Land. It's known throughout Oz as Munchkin Hills. Rumor has it that does not many dare toenter Munchkin Hills. Just the bravest of all can travel there.This is whereone is sure to meetthe producers, arrangers, label representatives, executive producers, agents, managers, and other music industry types that will surely have the solution as to how to make-it in the music business.
The new Kid will, probably,find that the Lollipop Guild willinsist that the Munchkins were absolutelywrong. The Lollipop Guildemploys their very own set of rules and methods for doing things. Additionally, the Guild will insist thatit is their rules,that nowmust be followed! Otherwise, one may be banished towards the Haunted Forest, never to be been told by again. The new Kid, excited and renewed in his determination, has finally found the place where the grass is greener. Or, so he thought.
As time passed (much time), the new Kid found himself adding more string lines, re-writing material, attending more industry parties, discussing morerecord deals, publishing deals, soundtracks, etc. However,to his dismay,nothing solid was materializing. Eventually, the new Kid began to think once moreof how good stuff were in Kansas.
Alas, and while the new Kid had learned much in Oz, he remarked that he justwanted to visit home. He began to understand that everything he thought was open to him in Oz, seemed to be available to him back home in Kansas. After which it hit him! The grass was always green in Kansas! Actually, it was the greenest grass of. It was Emerald City all along. With that, the new Kid clicked his metronome 3 times, and started to chant..."there's no place like home'. The rest, as they say, is history.
O.K. We've just taken a fantasy journey together. However, just how much is fact and how much is fiction? In my opinion,you've just taken the initial steps in living your dream in Oz. Some might disagree with this particular scenario. However, I'm sure you a free visit to Oz that there are thousands upon thousands of artists and original bandsthat have made this journey and lived this scenario. In fact, I know hundreds of them personally. Further, I speak like a survivor and permanent resident of Oz. Quite simply, I was one of the lucky ones.
If in the end ofthis, you've enjoyed the journey thus far, then, go ahead and, come to Oz. If not, then what's next? New York, Chicago, and Nashville are other far away lands. I say thisjust in caseKansas is stillnot cutting it for you and you still believe thatthe grass must be greener elsewhere. For some, your way will indeed pay off eventually (whole different story). Once again, for the many, it will not.
For you, the original band or artist, there are plenty of answers right at your fingertips. If you'll take the time (and wisdom) to investigate your goals, there might be no reason for you to travel to Oz. That is of course, unless you're on the sight-seeing tour. Allow me to explain.
The music industry has changed dramaticallyover the past few years. The days when almost any artist or any song would be signed are over. Those days have left, gone, gone. It's not a kinder, gentler music business. The golden industry times of the 60's, 70's and 80's arefar behind us now. Everything is different. Just browse around. The automobiles have changed, information technology has changed, the value of a dollar has changed, politics have changed. Even you have changed. It's a wholenew world out there. Is it any wonder the music industry would alsochange through the years? Nothing lasts forever. Change is inevitable.
In order to effectively examineone's musical careergoals,one mustpossess a realistic view of his/her owncircumstances, the short and long-termgoals,and the background music industry itself. A precise deductive thought process, along with pure honesty, is the best and only policy when yourlife is involved with a life-changing decision.
Dorothy and the new Kidbecame so frustrated with everything and everyone, despiteconstant encouragement by their friends, family and fans, that they decided to throw the baby out with the bath water.In short, the answers were staringthem bothin the face all the time. They just didn't recognize it. Neither Dorothy or the new Kid spent the time to really think things out. They simply wanted out of Kansas. Remember, there are always consequences for each decision made. Let's examine yet another consequence pertaining to the new Kid's journey
Let'scompile a simple tally of likelyexpenses incurred as a result of the new Kid's trip to Oz. For the sake of argument, let's presumethat the new Kidonly spent five years (reasonable amount of time) in Munchkin Land. Nowadays, a one-bedroom apartment in Munchkin Land will cost approximately $1,200.00 per month (very conservative for Munchkin Land). Therefore, rent alone will cost (over a 5 year period) approximately $72,000.00.Presuming the new Kidneeded to eat, let's figure a minimum of $100.00 per week for food (conservative). That totals $24,000.00 (over a five year period). Gas forthe new Kid'svehicle should cost approximately $50.00 per week (remember, run,run, run and jump, jump, jump.). Therefore, the new Kid would spend a minimum of $12,000.00 on gas alone (low-ball figure). How about social money? Drinks and entertainment anyone? Figure on $100.00 per week. That's one more $24,000.00 (over five years).In addition, clothing costs could reach a minimum of $500.00 monthly. How could anyone think about presenting themselves in anything under Munchkin clothing? Therefore, you'll need approximately $30,000.00 in clothing over 5 years. Therewillalso becopyright costs, arrangements, recording, copyist costs, musicians, etc.
Let's do a quick tally on the basic costs thus far. The rock-bottom cost thus far is approximately $162,000.00. This is really a shoe-string budget, based on one person only,and byusing my personal cost anaysis. Although, I guess two could squeak by for 5 years on this budget (very difficult).
Now, let's take a closelook at this cost of $162,000.00. First, it is highly probable that there is still no record deal in sight. Perhaps not even a prospective deal. Perhaps one more $25,000.00 is owedin attorney fees. PersonaStrong back links a major milestone in search engine rankings.lly, I know of no self-respecting attorney in Munchkin Land who'll work for any amount less than $200.00-$500.00 each hour. Who knows what the circumstances and collateral expensesmight be for you? Just be conscious that, In Munchkin Land, thecosts willrack up quickly. Bythe way, remember utilities.
$162,000.00. This isn't a lot of money for some. However, for some original bands and artists attempting to live the dream, it is a lot of money. So, is there a plan in position to cover these costs? Don't avoid answering this! How will these costs be covered? Is securing a day Gig in beautiful Munchkin Land and living the dream during the night and on the weekends area of the plan?
How are the costs in Kansas being covered? By working in a day Gig or playing Top-40 Gigs exclusively? Certainly, robbing banks is not an option. Quite simply, what was the new Kid doing differently in Munchkin Land that he wasn't already doing in Kansas? Ah! This is a very interesting question,which deservesa very introspective answer. Further, there's just one person who can answer the question. That would be you. Since you can answer that question, please let me dig somewhat deeper.
Why do you play music? What drives you? What's your goal? Is itso thatotherswill hear your music? If so, how many others? Is it money? How much cash? Is it fame that you simply seek? Do you want the world to know your face? They are very important questions that must definitely be addressed in order to establish a step-by-step plan of accomplishment.
I may go on and on and on, but why?The readermust have a very good idea of what to expect in Oz right now (not for those, but for many).For some, I'm certain they will still be interested in making your way to Munchkin Land. Once again, this is what makes life interesting. Rest assured, the Munchkins will be waiting. That's right, the Scarecrow is going to be there to help brainstorm an ideal label/publishing deal. The Tin Man is going to be there to collect the majority of royalties. The Cowardly Lion will be there to turn and run, just when he's needed the most.Does all of this soundexciting? At least it's something to consider aboutwhile loading the Van and get yourself ready for the big trip.
With all of this said, let's examine some options that good old Kansas could provide as a substitute. Yes, I'm aware that for some,the prospect of Oz is still more exciting, but let's at least take a look at some ofthe options.
Believe it or otherwise, I'll bet that there's just as much talent in Kansas while there is in Oz. In fact, I know there is. There are talented producers, arrangers, managers, musicians and independent labels in your own backyard, or in closeness. There are probably several professional recording studios in your area. Some of these talented individuals could even be transplants from Oz. I'll bet that everythHair Loss Remedies Herbal Treatment for Hair Care.ing that you need to live and fulfillyour musicaldream is right in front of your face. Just like Dorothy discovered, it was all right there to begin with.
These days, countless artists have taken control of their own careers by opening their own record label, publishing company, etc. Because of digital distribution companiesand on-line music stores, a painter can release a CD in over 130 countries in under six weeks. What's even more important is the fact that millions and millions of listeners (buyers) are actually purchasing songs from on-line music stores. This really is one reason why the music industry is different. The public no longeris forcedto purchase a whole CD just to hear the one or two songs they want to purchase.
The cost? The master recording of the song or CD, some professionalart work, and knowledge of the industry (publishing, copyright law, performing rights, etc.). This is inexpensive to complete if one knows how to proceed. No more awaiting that major label deal. In fact, if done correctly, the majors is going to be calling you (see next article).
Promoting yourself as an artist or artist group is very easy to do nowadays and very inexpensive. Promotion is essentiallyimportant to promote your band or song. Therefore, a reasonable budget is essential for this purpose. Using the correct promotion and digital release capability, the planet could quickly become your playground. All of this, without the necessity to leave Kansas (a minimum of not yet).
Everything I simply spoke of will cost less than $5,000.00. Way less! With all of the technology open to musicians today, the first is able to record in his/her own home recording studio and convey the song orCD up to a glass master (ready for airplay and manufacturing, if this sounds like your desire).
It does not matter whether you've twenty songs for releaseor just one song release, you're able to proceed beyond ever before within the music industry. All this while maintaining and retaining all rights and control of your product (material as well as your original band). Consider it this way, for between $5,000.00-$50,000.00 you can literally promote yourself or your band right on to the national scene. The possibilities are limitless.
What's that you're saying? $5,000.00-$50,000.00 seems like a lot of money? Wait a minute! Wasn't it you (the new Kid), who just a few minutes ago, was about to spend $162,000.00 in Oz, with the possibility of no record deal or release whatsoever? Wasn't it you who had been about to leave all of your friends, fans, wives, family, and pets behind in Kansas? How soon we forget.
Does all this mean that it's impossible to make-it in Oz. Absolutely not. However, 99.9% (provide a little, take some)will not. For those who wouldenjoy playing the chances based on this percentage, please, you can proceed. Keep your eyes openfor falling houses though. Remember, the good old music industrydays have left. Oz has changed.
What would you think basically told you that there is a way to tour when youwant to tour, release when youwant to rHow to Be a Super Hot Woman.ions and Tigers and Bears...My dear!
At first glance this short article might tend toseem a bitintimidating. However, You can be assured that it's true intent is to help people who might be in need of a different perspective regarding career within the music industry. This information is, however, meant to offer the reader a very sobering and hard-hitting look at some of the realities surrounding the music industry (past, present, and many likely, the near future). Further, while encouragement and positive reinforcementare valuable tools in attempting to further one's education and decision-making process, there are several individuals, based on their decision-making processwho, During my humbleopinion,are deserving of a great swift kick in the pants (so-to-speak). This article is, perhaps, among those moments for some readers. Obviously, this conclusion is basedupon my own subjective opinion, and presented with the utmost respect for those ofthe hard-working artists, bands and musicians who truly need to succeed in their chosen field.
First, for the sake of premise,let's roll the film backwards as it were to the point before Dorothy was struck in the head, passed out, and her house began to spin for the Land of Oz. Remember, shehad beenwishing for someplace far, far away because nobody appeared to understand her in Kansas. Dorothy was about to have her wish granted.
As an artist, guitarist, or perhaps an original band, performs this sound familiar? Are you wishing for someplace far, far away? Someplace where everyone will appreciate your music, your ideas, and your creativity? Where's that place? Can it be New York? Can it be Hollywood or Nashville? For Dorothy, her beliefthat the grass could be greener on the other hand, was about to alter her life forever and transport her to some place far, a long way away.
I sometimes wish thatI had Five Dollars for everyone whotook some typeof life-changingaction basedupon theirbelief thatthe grasswould begreener on the other side.However, this is part ofwhat makes life interesting isn't it? Every decision thateach of usmake in life comes with certainconsequences. Those consequences are sometimes good and sometimes not-so-good. Free will in decision makingis awonderful thing. However, freedom with wisdom as it'sfoundationis even more wonderful when making a decision. Once more, this conclusionisbaseduponmyown subjectiveopinion. However, only at that juncture,I really don't think that Dr. Phil would disagree beside me on this point.
As you'll remember, as well as in the end, Dorothy realized something very, extremely important; there's no place like home. Her success, and happiness was immediately in Kansas all the time; all of the ingredients for successwere right in front of her. I liken this story towards the stories ofmany original artists and bands throughout the world. Many seem to re-liveDorothy's story over and over again. Some mightbelieve that if they were somewhere over the rainbow, their chances of making-it in the music industry would be greatly enhanced. For not many artists and original bands, thisholds true. However, for themany, the opposite applies.
Let's visit Oz together as it were and take particular notice at the streets that many believe to be paved in Gold. So..clunk yourself in the head (or have your band-mates clunk you), start spinning, and let's begin our journey together. Allow me to be the first to welcome you to Munchkin Land (aka) Tinseltown.
Ah, Hollywood. The lights, the cameras, the action. Here,one willalways manage to find a movie script (budding screen-play writer) in the making, a songwriter, a future guitarist, artist, actor, band along with a million other things that ordinarily wouldn't be found back home in Kansas. Right after one's arrival, the Munchkins will be swarming throughout. They'll would like to get a good consider the new Kid in town.
At first, The new Kid around will naturally be impressed with all the attention. The Munchkins will waste no time in explaining how things operate in Munchkin Land. In fact, the Munchkins will show you exactly what is needed in order to make-it in Munchkin Land. Rush-rush here, rush-rush-there, fire the Bass guitar, it's run-run-run, jump-jump-jump, in the Merry old Land of Oz.By the way, the Munchkins will demand that new demos are essential. Therefore, the new Kid will, most likely, be faced with the proposition and expenseof re-recording those demos hewas so proud of. The Munchkins will insist that this is the right way to go, and also the right thing to do,and guess what? The new Kid willprobably agree with them. In the end, it is Munchkin Land and who'd know better what to to do, other thanthe Munchkins themselves?
The new Kid around will spend several hours, months, and perhaps evenyears becoming acquainted with Munchkin Land and the ways of the Munchkins. The schedule when first arriving in Munchkin Land is generallyrun, run, run and jump, jump, jump. There's much to determine, many Munchkins to meet. There are Munchkin meetings, Munchkin luncheons, Munchkin industry parties, and manyMunchkin showcases to go to and perform at.
Thepace will eventuallyaccelerate. The months and years will passas the new Kid continuouslyattempts to convince the Munchkins that he is worthy of their support. Eventually, he will muster the courage to knock on a few doors from the influential Munchkins. The new Kid wants, above all else, to become an artist signed to the acclaimed...Munchkin Records label. Munchkin Records should be the place where the grass is greener. Everyone, based on almostall of the Munchkins in Munchkin Land, would do anything justto be signed by Munchkin Records.
Most of us know that, inside a perfect world, when the headdecision-maker at Munchkin Records actuallyanswered the doorway when the new Kid knocked, listened to the new Kid's material and band, then signed the new Kid to a multi-million dollar deal, this story would be over right here and now. However, it is more than likely this is the point where this story actually begins. A minimum of it is for that new Kid.
As time progresses, the new Kid will most likely begin to wonder if he made a mistake by visiting Munchkin Land. He'll start to miss those he left out in Kansas. He'llremember the times back in Kansas when his regional fans loved him for his music and knew him as justplain old Kid. Finally, the new Kid will start to think thatMunchkin Landmight not be the place where the grass is greener after all. "There must be a place where the grass is greener", he'll exclaim. "There must be an Emerald City somewhere".
Enter the Lollipop Guild. The Lollipop Guild reside in a city locatedjust west of Munchkin Land. It's known throughout Oz as Munchkin Hills. Rumor has it that does not many dare toenter Munchkin Hills. Just the bravest of all can travel there.This is whereone is sure to meetthe producers, arrangers, label representatives, executive producers, agents, managers, and other music industry types that will surely have the solution as to how to make-it in the music business.
The new Kid will, probably,find that the Lollipop Guild willinsist that the Munchkins were absolutelywrong. The Lollipop Guildemploys their very own set of rules and methods for doing things. Additionally, the Guild will insist thatit is their rules,that nowmust be followed! Otherwise, one may be banished towards the Haunted Forest, never to be been told by again. The new Kid, excited and renewed in his determination, has finally found the place where the grass is greener. Or, so he thought.
As time passed (much time), the new Kid found himself adding more string lines, re-writing material, attending more industry parties, discussing morerecord deals, publishing deals, soundtracks, etc. However,to his dismay,nothing solid was materializing. Eventually, the new Kid began to think once moreof how good stuff were in Kansas.
Alas, and while the new Kid had learned much in Oz, he remarked that he justwanted to visit home. He began to understand that everything he thought was open to him in Oz, seemed to be available to him back home in Kansas. After which it hit him! The grass was always green in Kansas! Actually, it was the greenest grass of. It was Emerald City all along. With that, the new Kid clicked his metronome 3 times, and started to chant..."there's no place like home'. The rest, as they say, is history.
O.K. We've just taken a fantasy journey together. However, just how much is fact and how much is fiction? In my opinion,you've just taken the initial steps in living your dream in Oz. Some might disagree with this particular scenario. However, I'm sure you a free visit to Oz that there are thousands upon thousands of artists and original bandsthat have made this journey and lived this scenario. In fact, I know hundreds of them personally. Further, I speak like a survivor and permanent resident of Oz. Quite simply, I was one of the lucky ones.
If in the end ofthis, you've enjoyed the journey thus far, then, go ahead and, come to Oz. If not, then what's next? New York, Chicago, and Nashville are other far away lands. I say thisjust in caseKansas is stillnot cutting it for you and you still believe thatthe grass must be greener elsewhere. For some, your way will indeed pay off eventually (whole different story). Once again, for the many, it will not.
For you, the original band or artist, there are plenty of answers right at your fingertips. If you'll take the time (and wisdom) to investigate your goals, there might be no reason for you to travel to Oz. That is of course, unless you're on the sight-seeing tour. Allow me to explain.
The music industry has changed dramaticallyover the past few years. The days when almost any artist or any song would be signed are over. Those days have left, gone, gone. It's not a kinder, gentler music business. The golden industry times of the 60's, 70's and 80's arefar behind us now. Everything is different. Just browse around. The automobiles have changed, information technology has changed, the value of a dollar has changed, politics have changed. Even you have changed. It's a wholenew world out there. Is it any wonder the music industry would alsochange through the years? Nothing lasts forever. Change is inevitable.
In order to effectively examineone's musical careergoals,one mustpossess a realistic view of his/her owncircumstances, the short and long-termgoals,and the background music industry itself. A precise deductive thought process, along with pure honesty, is the best and only policy when yourlife is involved with a life-changing decision.
Dorothy and the new Kidbecame so frustrated with everything and everyone, despiteconstant encouragement by their friends, family and fans, that they decided to throw the baby out with the bath water.In short, the answers were staringthem bothin the face all the time. They just didn't recognize it. Neither Dorothy or the new Kid spent the time to really think things out. They simply wanted out of Kansas. Remember, there are always consequences for each decision made. Let's examine yet another consequence pertaining to the new Kid's journey
Let'scompile a simple tally of likelyexpenses incurred as a result of the new Kid's trip to Oz. For the sake of argument, let's presumethat the new Kidonly spent five years (reasonable amount of time) in Munchkin Land. Nowadays, a one-bedroom apartment in Munchkin Land will cost approximately $1,200.00 per month (very conservative for Munchkin Land). Therefore, rent alone will cost (over a 5 year period) approximately $72,000.00.Presuming the new Kidneeded to eat, let's figure a minimum of $100.00 per week for food (conservative). That totals $24,000.00 (over a five year period). Gas forthe new Kid'svehicle should cost approximately $50.00 per week (remember, run,run, run and jump, jump, jump.). Therefore, the new Kid would spend a minimum of $12,000.00 on gas alone (low-ball figure). How about social money? Drinks and entertainment anyone? Figure on $100.00 per week. That's one more $24,000.00 (over five years).In addition, clothing costs could reach a minimum of $500.00 monthly. How could anyone think about presenting themselves in anything under Munchkin clothing? Therefore, you'll need approximately $30,000.00 in clothing over 5 years. Therewillalso becopyright costs, arrangements, recording, copyist costs, musicians, etc.
Let's do a quick tally on the basic costs thus far. The rock-bottom cost thus far is approximately $162,000.00. This is really a shoe-string budget, based on one person only,and byusing my personal cost anaysis. Although, I guess two could squeak by for 5 years on this budget (very difficult).
Now, let's take a closelook at this cost of $162,000.00. First, it is highly probable that there is still no record deal in sight. Perhaps not even a prospective deal. Perhaps one more $25,000.00 is owedin attorney fees. Personally, I know of no self-respecting attorney in Munchkin Land who'll work for any amount less than $200.00-$500.00 each hour. Who knows what the circumstances and collateral expensesmight be for you? Just be conscious that, In Munchkin Land, thecosts willrack up quickly. Bythe way, remember utilities.
$162,000.00. This isn't a lot of money for some. However, for some original bands and artists attempting to live the dream, it is a lot of money. So, is there a plan in position to cover these costs? Don't avoid answering this! How will these costs be covered? Is securing a day Gig in beautiful Munchkin Land and living the dream during the night and on the weekends area of the plan?
How are the costs in Kansas being covered? By working in a day Gig or playing Top-40 Gigs exclusively? Certainly, robbing banks is not an option. Quite simply, what was the new Kid doing differently in Munchkin Land that he wasn't already doing in Kansas? Ah! This is a very interesting question,which deservesa very introspective answer. Further, there's just one person who can answer the question. That would be you. Since you can answer that question, please let me dig somewhat deeper.
Why do you play music? What drives you? What's your goal? Is itso thatotherswill hear your music? If so, how many others? Is it money? How much cash? Is it fame that you simply seek? Do you want the world to know your face? They are very important questions that must definitely be addressed in order to establish a step-by-step plan of accomplishment.
I may go on and on and on, but why?The readermust have a very good idea of what to expect in Oz right now (not for those, but for many).For some, I'm certain they will still be interested in making your way to Munchkin Land. Once again, this is what makes life interesting. Rest assured, the Munchkins will be waiting. That's right, the Scarecrow is going to be there to help brainstorm an ideal label/publishing deal. The Tin Man is going to be there to collect the majority of royalties. The Cowardly Lion will be there to turn and run, just when he's needed the most.Does all of this soundexciting? At least it's something to consider aboutwhile loading the Van and get yourself ready for the big trip.
With all of this said, let's examine some options that good old Kansas could provide as a substitute. Yes, I'm aware that for some,the prospect of Oz is still more exciting, but let's at least take a look at some ofthe options.
Believe it or otherwise, I'll bet that there's just as much talent in Kansas while there is in Oz. In fact, I know there is. There are talented producers, arrangers, managers, musicians and independent labels in your own backyard, or in closeness. There are probably several professional recording studios in your area. Some of these talented individuals could even be transplants from Oz. I'll bet that everything that you need to live and fulfillyour musicaldream is right in front of your face. Just like Dorothy discovered, it was all right there to begin with.
These days, countless artists have taken control of their own careers by opening their own record label, publishing company, etc. Because of digital distribution companiesand on-line music stores, a painter can release a CD in over 130 countries in under six weeks. What's even more important is the fact that millions and millions of listeners (buyers) are actually purchasing songs from on-line music stores. This really is one reason why the music industry is different. The public no longeris forcedto purchase a whole CD just to hear the one or two songs they want to purchase.
The cost? The master recording of the song or CD, some professionalart work, and knowledge of the industry (publishing, copyright law, performing rights, etc.). This is inexpensive to complete if one knows how to proceed. No more awaiting that major label deal. In fact, if done correctly, the majors is going to be calling you (see next article).
Promoting yourself as an artist or artist group is very easy to do nowadays and very inexpensive. Promotion is essentiallyimportant to promote your band or song. Therefore, a reasonable budget is essential for this purpose. Using the correct promotion and digital release capability, the planet could quickly become your playground. All of this, without the necessity to leave Kansas (a minimum of not yet).
Everything I simply spoke of will cost less than $5,000.00. Way less! With all of the technology open to musicians today, the first is able to record in his/her own home recording studio and convey the song orCD up to a glass master (ready for airplay and manufacturing, if this sounds like your desire).
It does not matter whether you've twenty songs for releaseor just one song release, you're able to proceed beyond ever before within the music industry. All this while maintaining and retaining all rights and control of your product (material as well as your original band). Consider it this way, for between $5,000.00-$50,000.00 you can literally promote yourself or your band right on to the national scene. The possibilities are limitless.
What's that you're saying? $5,000.00-$50,000.00 seems like a lot of money? Wait a minute! Wasn't it you (the new Kid), who just a few minutes ago, was about to spend $162,000.00 in Oz, with the possibility of no record deal or release whatsoever? Wasn't it you who had been about to leave all of your friends, fans, wives, family, and pets behind in Kansas? How soon we forget.
Does all this mean that it's impossible to make-it in Oz. Absolutely not. However, 99.9% (provide a little, take some)will not. For those who wouldenjoy playing the chances based on this percentage, please, you can proceed. Keep your eyes openfor falling houses though. Remember, the good old music industrydays have left. Oz has changed.
What would you think basically told you that there is a way to tour when youwant to tour, release when youwant to release, and record when youwant to record. In other words, you can live your musical dream and own everything, such as the decisions relating to your career. Well, there's a way. In the next article of this series, I'll let you know that to set it all in motion. If you believe that the shortest distance between two points is a straight line, then please join me next time and we'll conclude business. The business of music.
Until then, enjoy it that you're in Kansas. There may not be a need for youto follow the yellow-brick road, at least not yet. Remember, there really isno place like home.
2009 Michael E. Fletcher. All Rights Reserved Worldwide.
I got a new refrigerator from Sears today. It had been delivered by two guys who were friendly, courteous and clearly centered on getting a great customer review given that they even told me that I could easily get a call plus they were shooting for any "10". This is why it is so sad their company has set them up for failure.
The door wasn't yet around the refrigerator after i asked if they could alter the way the doorway swung. I was told that we had to call another number to possess them do this. So here's a guy, standing in my house, door at hand and all it will require is a few screws to change the way the door swings and he can't get it done.
Now, being the individual I am, I suppose that there are a variety of reasons round the speediness of delivery, etc., that would cause Sears to not allow the delivery individuals to do this. And I also assume that they'll try to charge me to alter it given that they have to send someone else out to do it. But from my standpoint as a consumer, a perfectly capable guy, screw gun in hand, who won't do the simple task of switching how a door swings after I've spent hundreds of dollars with the company he works best for. Clearly, whoever designed this system did so with the company in mind, not the customer.
I see this same concept in position in pretty much every business website I've looked at. When I take a look at these sites, that the businesses have designed all of them with the idea of telling the mark client by pointing out business. This is actually the business's goal, but it is certainly NOT the prospective clients' goal.
Recently a coaching client of mine who is a real estate agent called me to ask about how to design his website. He had done a lot of homework taking a look at other agents' sites coupled with listened to my training programs on branding and that he thought he'd it. He emailed me the web site of an agent in San Francisco.
It was clearly a branded site, something the agent had paid a lot of money for and probably had createhair straightener burnsd by a top agency. And it was totally useless from a prospective clients' position. The whole front page discussed the agent. The very best two links counseled me about the agent. There was very little to make a prospective client stop and check out the site unless they specifically wanted to learn more about Lofts witA Handy Hair Loss Treatment With HairMax LaserComb.hin the San Francisco area (the agent's specialty because he said on multiple occasions). It said nothing concerning the prospective client.
This is exactly what most sites I've come across are missing. They're designed from the wrong perspective. They are focused on the company when the sites should be focused on the mark client. In the end - prospects really do not care about the the company - a minimum of not yet.
This is the challenge that lots of businesses are having nowadays. They focus on themselves, not on the prospect or client. They're missing the boat on finding and keeping clients.
How in regards to you? If you truly consider it, how does your company do in the client's perspective? As soon as they land on your website until new era hats for wholesale pricesI got a new refrigerator from Sears today. It had been delivered by two guys who were friendly, courteous and clearly centered on getting a great customer review given that they even told me that I could easily get a call plus they were shooting for any "10". This is why it is so sad their company has set them up for failure.
The door wasn't yet around the refrigerator after i asked if they could alter the way the doorway swung. I was told that we had to call another number to possess them do this. So here's a guy, standing in my house, door at hand and all it will require is a few screws to change the way the door swings and he can't get it done.
Now, being the individual I am, I suppose that there are a variety of reasons round the speediness of delivery, etc., that would cause Sears to not allow the delivery individuals to do this. And I also assume that they'll try to charge me to alter it given that they have to send someone else out to do it. But from my standpoint as a consumer, a perfectly capable guy, screw gun in hand, who won't do the simple task of switching how a door swings after I've spent hundreds of dollars with the company he works best for. Clearly, whoever designed this system did so with the company in mind, not the customer.
I see this same concept in position in pretty much every business website I've looked at. When I take a look at these sites, that the businesses have designed all of them with the idea of telling the mark client by pointing out business. This is actually the business's goal, but it is certainly NOT the prospective clients' goal.
Recently a coaching client of mine who is a real estate agent called me to ask about how to design his website. He had done a lot of homework taking a look at other agents' sites coupled with listened to my training programs on branding and that he thought he'd it. He emailed me the web site of an agent in San Francisco.
It was clearly a branded site, something the agent had paid a lot of money for and probably had created by a top agency. And it was totally useless from a prospective clients' position. The whole front page discussed the agent. The very best two links counseled me about the agent. There was very little to make a prospective client stop and check out the site unless they specifically wanted to learn more about Lofts within the San Francisco area (the agent's specialty because he said on multiple occasions). It said nothing concerning the prospective client.
This is exactly what most sites I've come across are missing. They're designed from the wrong perspective. They are focused on the company when the sites should be focused on the mark client. In the end - prospects really do not care about the the company - a minimum of not yet.
This is the challenge that lots of businesses are having nowadays. They focus on themselves, not on the prospect or client. They're missing the boat on finding and keeping clients.
How in regards to you? If you truly consider it, how does your company do in the client's perspective? As soon as they land on your website until a year after closing, does the customer feel like those are the focus of the business or even the afterthought? If your answer isn't former, you'd better get busy changing your message as well as your systems, otherwise you may be surprised to locate that you have become the afterthought.
Lions and Tigers and Bears...My dear!
At first glance this short article might tend toseem a bitintimidating. However, You can be assured that it's true intent is to help people who might be in need of a different perspective regarding career within the music industry. This information is, however, meant to offer the reader a very sobering and hard-hitting look at some of the realities surrounding the music industry (past, present, and many likely, the near future). Further, while encouragement and positive reinforcementare valuable tools in attempting to further one's education and decision-making process, there are several individuals, based on their decision-making processwho, During my humbleopinion,are deserving of a great swift kick in the pants (so-to-speak). This article is, perhaps, among those moments for some readers. Obviously, this conclusion is basedupon my own subjective opinion, and presented with the utmost respect for those ofthe hard-working artists, bands and musicians who truly need to succeed in their chosen field.
First, for the sake of premise,let's roll the film backwards as it were to the point before Dorothy was struck in the head, passed out, and her house began to spin for the Land of Oz. Remember, shehad beenwishing for someplace far, far away because nobody appeared to understand her in Kansas. Dorothy was about to have her wish granted.
As an artist, guitarist, or perhaps an original band, performs this sound familiar? Are you wishing for someplace far, far away? Someplace where everyone will appreciate your music, your ideas, and your creativity? Where's that place? Can it be New York? Can it be Hollywood or Nashville? For Dorothy, her beliefthat the grass could be greener on the other hand, was about to alter her life forever and transport her to some place far, a long way away.
I sometimes wish thatI had Five Dollars for everyone whotook some typeof life-changingaction basedupon theirbelief thatthe grasswould begreener on the other side.However, this is part ofwhat makes life interesting isn't it? Every decision thateach of usmake in life comes with certainconsequences. Those consequences are sometimes good and sometimes not-so-good. Free will in decision makingis awonderful thing. However, freedom with wisdom as it'sfoundationis even more wonderful when making a decision. Once more, this conclusionisbaseduponmyown subjectiveopinion. However, only at that juncture,I really don't think that Dr. Phil would disagree beside me on this point.
As you'll remember, as well as in the end, Dorothy realized something very, extremely important; there's no place like home. Her success, and happiness was immediately in Kansas all the time; all of the ingredients for successwere right in front of her. I liken this story towards the stories ofmany original artists and bands throughout the world. Many seem to re-liveDorothy's story over and over again. Some mightbelieve that if they were somewhere over the rainbow, their chances of making-it in the music industry would be greatly enhanced. For not many artists and original bands, thisholds true. However, for themany, the opposite applies.
Let's visit Oz together as it were and take particular notice at the streets that many believe to be paved in Gold. So..clunk yourself in the head (or have your band-mates clunk you), start spinning, and let's begin our journey together. Allow me to be the first to welcome you to Munchkin Land (aka) Tinseltown.
Ah, Hollywood. The lights, the cameras, the action. Here,one willalways manage to find a movie script (budding screen-play writer) in the making, a songwriter, a future guitarist, artist, actor, band along with a million other things that ordinarily wouldn't be found back home in Kansas. Right after one's arrival, the Munchkins will be swarming throughout. They'll would like to get a good consider the new Kid in town.
At first, The new Kid around will naturally be impressed with all the attention. The Munchkins will waste no time in explaining how things operate in Munchkin Land. In factlegit new era caps multiply, the Munchkins will show you exactly what is needed in order to make-it in Munchkin Land. Rush-rush here, rush-rush-there, fire the Bass guitar, it's run-run-run, jump-jump-jump, in the Merry old Land of Oz.By the way, the Munchkins will demand that new demos are essential. Therefore, the new Kid will, most likely, be faced with the proposition and expenseof re-recording those demos hewas so proud of. The Munchkins will insist that this is the right way to go, and also the right thing to do,and guess what? The new Kid willprobably agree with them. In the end, it is Munchkin Land and who'd know better what to to do, other thanthe Munchkins themselves?
The new Kid around will spend several hours, months, and perhaps evenyears becoming acquainted with Munchkin Land and the ways of the Munchkins. The schedule when first arriving in Munchkin Land is generallyrun, run, run and jump, jump, jump. There's much to determine, many Munchkins to meet. There are Munchkin meetings, Munchkin luncheons, Munchkin industry parties, and manyMunchkin showcases to go to and perform at.
Thepace will eventuallyaccelerate. The months and years will passas the new Kid continuouslyattempts to convince the Munchkins that he is worthy of their support. Eventually, he will muster the courage to knock on a few doors from the influential Munchkins. The new Kid wants, above all else, to become an artist signed to the acclaimed...Munchkin Records label. Munchkin Records should be the place where the grass is greener. Everyone, based on almostall of the Munchkins in Munchkin Land, would do anything justto be signed by Munchkin Records.
Most of us know that, inside a perfect world, when the headdecision-maker at Munchkin Records actuallyanswered the doorway when the new Kid knocked, listened to the new Kid's material and band, then signed the new Kid to a multi-million dollar deal, this story would be over right here and now. However, it is more than likely this is the point where this story actually begins. Anew era caps mlb logo minimum of it is for that new Kid.
As time progresses, the new Kid will most likely begin to wonder if he made a mistake by visiting Munchkin Land. He'll start to miss those he left out in Kansas. He'llremember the times back in Kansas when his regional fans loved him for his music and knew him as justplain old Kid. Finally, the new Kid will start to think thatMunchkin Landmight not be the place where the grass is greener after all. "There must be a place where the grass is greener", he'll exclaim. "There must be an Emerald City somewhere".
Enter the Lollipop Guild. The Lollipop Guild reside in a city locatedjust west of Munchkin Land. It's known throughout Oz as Munchkin Hills. Rumor has it that does not many dare toenter Munchkin Hills. Just the bravest of all can travel there.This is whereone is sure to meetthe producers, arrangers, label representatives, executive producers, agents, managers, and other music industry types that will surely have the solution as to how to make-it in the music business.
The new Kid will, probably,find that the Lollipop Guild willinsist that the Munchkins were absolutelywrong. The Lollipop Guildemploys their very own set of rules and methods for doing things. Additionally, the Guild will insist thatit is their rules,that nowmust be followed! Otherwise, one may be banished towards the Haunted Forest, never to be been told by again. The new Kid, excited and renewed in his determination, has finally found the place where the grass is greener. Or, so he thought.
As time passed (much time), the new Kid found himself adding more string lines, re-writing material, attending more industry parties, discussing morerecord deals, publishing deals, soundtracks, etc. However,to his dismay,nothing solid was materializing. Eventually, the new Kid began to think once moreof how good stuff were in Kansas.
Alas, and while the new Kid had learned much in Oz, he remarked that he justwanted to visit home. He began to understand that everything he thought was open to him in Ozme data about decorative hat bins you may well think about. ., seemed to be available to him back home in Kansas. After which it hit him! The grass was always green in Kansas! Actually, it was the greenest grass of. It was Emerald City all along. With that, the new Kid clicked his metronome 3 times, and started to chant..."there's no place like home'. The rest, as they say, is history.
O.K. We've just taken a fantasy journey together. However, just how much is fact and how much is fiction? In my opinion,you've just taken the initial steps in living your dream in Oz. Some might disagree with this particular scenario. However, I'm sure you a free visit to Oz that there are thousands upon thousands of artists and original bandsthat have made this journey and lived this scenario. In fact, I know hundreds of them personally. Further, I speak like a survivor and permanent resident of Oz. Quite simply, I was one of the lucky ones.
If in the end ofthis, you've enjoyed the journey thus far, then, go ahead and, come to Oz. If not, then what's next? New York, Chicago, and Nashville are other far away lands. I say thisjust in caseKansas is stillnot cutting it for you and you still believe thatthe grass must be greener elsewhere. For some, your way will indeed pay off eventually (whole different story). Once again, for the many, it will not.
For you, the original band or artist, there are plenty of answers right at your fingertips. If you'll take the time (and wisdom) to investigate your goals, there might be no reason for you to travel to Oz. That is of course, unless you're on the sight-seeing tour. Allow me to explain.
The music industry has changed dramaticallyover the past few years. The days when almost any artist or any song would be signed are over. Those days have left, gone, gone. It's not a kinder, gentler music business. The golden industry times of the 60's, 70's and 80's arefar behind us now. Everything is different. Just browse around. The automobiles have changed, informationGet Hair Free Skin through AZ Laser Hair Removal.ions and Tigers and Bears...My dear!
At first glance this short article might tend toseem a bitintimidating. However, You can be assured that it's true intent is to help people who might be in need of a different perspective regarding career within the music industry. This information is, however, meant to offer the reader a very sobering and hard-hitting look at some of the realities surrounding the music industry (past, present, and many likely, the near future). Further, while encouragement and positive reinforcementare valuable tools in attempting to further one's education and decision-making process, there are several individuals, based on their decision-making processwho, During my humbleopinion,are deserving of a great swift kick in the pants (so-to-speak). This article is, perhaps, among those moments for some readers. Obviously, this conclusion is basedupon my own subjective opinion, and presented with the utmost respect for those ofthe hard-working artists, bands and musicians who truly need to succeed in their chosen field.
First, for the sake of premise,let's roll the film backwards as it were to the point before Dorothy was struck in the head, passed out, and her house began to spin for the Land of Oz. Remember, shehad beenwishing for someplace far, far away because nobody appeared to understand her in Kansas. Dorothy was about to have her wish granted.
As an artist, guitarist, or perhaps an original band, performs this sound familiar? Are you wishing for someplace far, far away? Someplace where everyone will appreciate your music, your ideas, and your creativity? Where's that place? Can it be New York? Can it be Hollywood or Nashville? For Dorothy, her beliefthat the grass could be greener on the other hand, was about to alter her life forever and transport her to some place far, a long way away.
I sometimes wish thatI had Five Dollars for everyone whotook some typeof life-changingaction basedupon theirbelief thatthe grasswould begreener on the other side.However, this is part ofwhat makes life interesting isn't it? Every decision thateach of usmake in life comes with certainconsequences. Those consequences are sometimes good and sometimes not-so-good. Free will in decision makingis awonderful thing. However, freedom with wisdom as it'sfoundationis even more wonderful when making a decision. Once more, this conclusionisbaseduponmyown subjectiveopinion. However, only at that juncture,I really don't think that Dr. Phil would disagree beside me on this point.
As you'll remember, as well as in the end, Dorothy realized something very, extremely important; there's no place like home. Her success, and happiness was immediately in Kansas all the time; all of the ingredients for successwere right in front of her. I liken this story towards the stories ofmany original artists and bands throughout the world. Many seem to re-liveDorothy's story over and over again. Some mightbelieve that if they were somewhere over the rainbow, their chances of making-it in the music industry would be greatly enhanced. For not many artists and original bands, thisholds true. However, for themany, the opposite applies.
Let's visit Oz together as it were and take particular notice at the streets that many believe to be paved in Gold. So..clunk yourself in the head (or have your band-mates clunk you), start spinning, and let's begin our journey together. Allow me to be the first to welcome you to Munchkin Land (aka) Tinseltown.
Ah, Hollywood. The lights, the cameras, the action. Here,one willalways manage to find a movie script (budding screen-play writer) in the making, a songwriter, a future guitarist, artist, actor, band along with a million other things that ordinarily wouldn't be found back home in Kansas. Right after one's arrival, the Munchkins will be swarming throughout. They'll would like to get a good consider the new Kid in town.
At first, The new Kid around will naturally be impressed with all the attention. The Munchkins will waste no time in explaining how things operate in Munchkin Land. In fact, the Munchkins will show you exactly what is needed in order to make-it in Munchkin Land. Rush-rush here, rush-rush-there, fire the Bass guitar, it's run-run-run, jump-jump-jump, in the Merry old Land of Oz.By the way, the Munchkins will demand that new demos are essential. Therefore, the new Kid will, most likely, be faced with the proposition and expenseof re-recording those demos hewas so proud of. The Munchkins will insist that this is the right way to go, and also the right thing to do,and guess what? The new Kid willprobably agree with them. In the end, it is Munchkin Land and who'd know better what to to do, other thanthe Munchkins themselves?
The new Kid around will spend several hours, months, and perhaps evenyears becoming acquainted with Munchkin Land and the ways of the Munchkins. The schedule when first arriving in Munchkin Land is generallyrun, run, run and jump, jump, jump. There's much to determine, many Munchkins to meet. There are Munchkin meetings, Munchkin luncheons, Munchkin industry parties, and manyMunchkin showcases to go to and perform at.
Thepace will eventuallyaccelerate. The months and years will passas the new Kid continuouslyattempts to convince the Munchkins that he is worthy of their support. Eventually, he will muster the courage to knock on a few doors from the influential Munchkins. The new Kid wants, above all else, to become an artist signed to the acclaimed...Munchkin Records label. Munchkin Records should be the place where the grass is greener. Everyone, based on almostall of the Munchkins in Munchkin Land, would do anything justto be signed by Munchkin Records.
Most of us know that, inside a perfect world, when the headdecision-maker at Munchkin Records actuallyanswered the doorway when the new Kid knocked, listened to the new Kid's material and band, then signed the new Kid to a multi-million dollar deal, this story would be over right here and now. However, it is more than likely this is the point where this story actually begins. A minimum of it is for that new Kid.
As time progresses, the new Kid will most likely begin to wonder if he made a mistake by visiting Munchkin Land. He'll start to miss those he left out in Kansas. He'llremember the times back in Kansas when his regional fans loved him for his music and knew him as justplain old Kid. Finally, the new Kid will start to think thatMunchkin Landmight not be the place where the grass is greener after all. "There must be a place where the grass is greener", he'll exclaim. "There must be an Emerald City somewhere".
Enter the Lollipop Guild. The Lollipop Guild reside in a city locatedjust west of Munchkin Land. It's known throughout Oz as Munchkin Hills. Rumor has it that does not many dare toenter Munchkin Hills. Just the bravest of all can travel there.This is whereone is sure to meetthe producers, arrangers, label representatives, executive producers, agents, managers, and other music industry types that will surely have the solution as to how to make-it in the music business.
The new Kid will, probably,find that the Lollipop Guild willinsist that the Munchkins were absolutelywrong. The Lollipop Guildemploys their very own set of rules and methods for doing things. Additionally, the Guild will insist thatit is their rules,that nowmust be followed! Otherwise, one may be banished towards the Haunted Forest, never to be been told by again. The new Kid, excited and renewed in his determination, has finally found the place where the grass is greener. Or, so he thought.
As time passed (much time), the new Kid found himself adding more string lines, re-writing material, attending more industry parties, discussing morerecord deals, publishing deals, soundtracks, etc. However,to his dismay,nothing solid was materializing. Eventually, the new Kid began to think once moreof how good stuff were in Kansas.
Alas, and while the new Kid had learned much in Oz, he remarked that he justwanted to visit home. He began to understand that everything he thought was open to him in Oz, seemed to be available to him back home in Kansas. After which it hit him! The grass was always green in Kansas! Actually, it was the greenest grass of. It was Emerald City all along. With that, the new Kid clicked his metronome 3 times, and started to chant..."there's no place like home'. The rest, as they say, is history.
O.K. We've just taken a fantasy journey together. However, just how much is fact and how much is fiction? In my opinion,you've just taken the initial steps in living your dream in Oz. Some might disagree with this particular scenario. However, I'm sure you a free visit to Oz that there are thousands upon thousands of artists and original bandsthat have made this journey and lived this scenario. In fact, I know hundreds of them personally. Further, I speak like a survivor and permanent resident of Oz. Quite simply, I was one of the lucky ones.
If in the end ofthis, you've enjoyed the journey thus far, then, go ahead and, come to Oz. If not, then what's next? New York, Chicago, and Nashville are other far away lands. I say thisjust in caseKansas is stillnot cutting it for you and you still believe thatthe grass must be greener elsewhere. For some, your way will indeed pay off eventually (whole different story). Once again, for the many, it will not.
For you, the original band or artist, there are plenty of answers right at your fingertips. If you'll take the time (and wisdom) to investigate your goals, there might be no reason for you to travel to Oz. That is of course, unless you're on the sight-seeing tour. Allow me to explain.
The music industry has changed dramaticallyover the past few years. The days when almost any artist or any song would be signed are over. Those days have left, gone, gone. It's not a kinder, gentler music business. The golden industry times of the 60's, 70's and 80's arefar behind us now. Everything is different. Just browse around. The automobiles have changed, information technology has changed, the value of a dollar has changed, politics have changed. Even you have changed. It's a wholenew world out there. Is it any wonder the music industry would alsochange through the years? Nothing lasts forever. Change is inevitable.
In order to effectively examineone's musical careergoals,one mustpossess a realistic view of his/her owncircumstances, the short and long-termgoals,and the background music industry itself. A precise deductive thought process, along with pure honesty, is the best and only policy when yourlife is involved with a life-changing decision.
Dorothy and the new Kidbecame so frustrated with everything and everyone, despiteconstant encouragement by their friends, family and fans, that they decided to throw the baby out with the bath water.In short, the answers were staringthem bothin the face all the time. They just didn't recognize it. Neither Dorothy or the new Kid spent the time to really think things out. They simply wanted out of Kansas. Remember, there are always consequences for each decision made. Let's examine yet another consequence pertaining to the new Kid's journey
Let'scompile a simple tally of likelyexpenses incurred as a result of the new Kid's trip to Oz. For the sake of argument, let's presumethat the new Kidonly spent five years (reasonable amount of time) in Munchkin Land. Nowadays, a one-bedroom apartment in Munchkin Land will cost approximately $1,200.00 per month (very conservative for Munchkin Land). Therefore, rent alone will cost (over a 5 year period) approximately $72,000.00.Presuming the new Kidneeded to eat, let's figure a minimum of $100.00 per week for food (conservative). That totals $24,000.00 (over a five year period). Gas forthe new Kid'svehicle should cost approximately $50.00 per week (remember, run,run, run and jump, jump, jump.). Therefore, the new Kid would spend a minimum of $12,000.00 on gas alone (low-ball figure). How about social money? Drinks and entertainment anyone? Figure on $100.00 per week. That's one more $24,000.00 (over five years).In addition, clothing costs could reach a minimum of $500.00 monthly. How could anyone think about presenting themselves in anything under Munchkin clothing? Therefore, you'll need approximately $30,000.00 in clothing over 5 years. Therewillalso becopyright costs, arrangements, recording, copyist costs, musicians, etc.
Let's do a quick tally on the basic costs thus far. The rock-bottom cost thus far is approximately $162,000.00. This is really a shoe-string budget, based on one person only,and byusing my personal cost anaysis. Although, I guess two could squeak by for 5 years on this budget (very difficult).
Now, let's take a closelook at this cost of $162,000.00. First, it is highly probable that there is still no record deal in sight. Perhaps not even a prospective deal. Perhaps one more $25,000.00 is owedin attorney fees. Personally, I know of no self-respecting attorney in Munchkin Land who'll work for any amount less than $200.00-$500.00 each hour. Who knows what the circumstances and collateral expensesmight be for you? Just be conscious that, In Munchkin Land, thecosts willrack up quickly. Bythe way, remember utilities.
$162,000.00. This isn't a lot of money for some. However, for some original bands and artists attempting to live the dream, it is a lot of money. So, is there a plan in position to cover these costs? Don't avoid answering this! How will these costs be covered? Is securing a day Gig in beautiful Munchkin Land and living the dream during the night and on the weekends area of the plan?
How are the costs in Kansas being covered? By working in a day Gig or playing Top-40 Gigs exclusively? Certainly, robbing banks is not an option. Quite simply, what was the new Kid doing differently in Munchkin Land that he wasn't already doing in Kansas? Ah! This is a very interesting question,which deservesa very introspective answer. Further, there's just one person who can answer the question. That would be you. Since you can answer that question, please let me dig somewhat deeper.
Why do you play music? What drives you? What's your goal? Is itso thatotherswill hear your music? If so, how many others? Is it money? How much cash? Is it fame that you simply seek? Do you want the world to know your face? They are very important questions that must definitely be addressed in order to establish a step-by-step plan of accomplishment.
I may go on and on and on, but why?The readermust have a very good idea of what to expect in Oz right now (not for those, but for many).For some, I'm certain they will still be interested in making your way to Munchkin Land. Once again, this is what makes life interesting. Rest assured, the Munchkins will be waiting. That's right, the Scarecrow is going to be there to help brainstorm an ideal label/publishing deal. The Tin Man is going to be there to collect the majority of royalties. The Cowardly Lion will be there to turn and run, just when he's needed the most.Does all of this soundexciting? At least it's something to consider aboutwhile loading the Van and get yourself ready for the big trip.
With all of this said, let's examine some options that good old Kansas could provide as a substitute. Yes, I'm aware that for some,the prospect of Oz is still more exciting, but let's at least take a look at some ofthe options.
Believe it or otherwise, I'll bet that there's just as much talent in Kansas while there is in Oz. In fact, I know there is. There are talented producers, arrangers, managers, musicians and independent labels in your own backyard, or in closeness. There are probably several professional recording studios in your area. Some of these talented individuals could even be transplants from Oz. I'll bet that everything that you need to live and fulfillyour musicaldream is right in front of your face. Just like Dorothy discovered, it was all right there to begin with.
These days, countless artists have taken control of their own careers by opening their own record label, publishing company, etc. Because of digital distribution companiesand on-line music stores, a painter can release a CD in over 130 countries in under six weeks. What's even more important is the fact that millions and millions of listeners (buyers) are actually purchasing songs from on-line music stores. This really is one reason why the music industry is different. The public no longeris forcedto purchase a whole CD just to hear the one or two songs they want to purchase.
The cost? The master recording of the song or CD, some professionalart work, and knowledge of the industry (publishing, copyright law, performing rights, etc.). This is inexpensive to complete if one knows how to proceed. No more awaiting that major label deal. In fact, if done correctly, the majors is going to be calling you (see next article).
Promoting yourself as an artist or artist group is very easy to do nowadays and very inexpensive. Promotion is essentiallyimportant to promote your band or song. Therefore, a reasonable budget is essential for this purpose. Using the correct promotion and digital release capability, the planet could quickly become your playground. All of this, without the necessity to leave Kansas (a minimum of not yet).
Everything I simply spoke of will cost less than $5,000.00. Way less! With all of the technology open to musicians today, the first is able to record in his/her own home recording studio and convey the song orCD up to a glass master (ready for airplay and manufacturing, if this sounds like your desire).
It does not matter whether you've twenty songs for releaseor just one song release, you're able to proceed beyond ever before within the music industry. All this while maintaining and retaining all rights and control of your product (material as well as your original band). Consider it this way, for between $5,000.00-$50,000.00 you can literally promote yourself or your band right on to the national scene. The possibilities are limitless.
What's that you're saying? $5,000.00-$50,000.00 seems like a lot of money? Wait a minute! Wasn't it you (the new Kid), who just a few minutes ago, was about to spend $162,000.00 in Oz, with the possibility of no record deal or release whatsoever? Wasn't it you who had been about to leave all of your friends, fans, wives, family, and pets behind in Kansas? How soon we forget.
Does all this mean that it's impossible to make-it in Oz. Absolutely not. However, 99.9% (provide a little, take some)will not. For those who wouldenjoy playing the chances based on this percentage, please, you can proceed. Keep your eyes openfor falling houses though. Remember, the good old music industrydays have left. Oz has changed.
What would you think basically told you that there is a way to tour when youwant to tour, release when youwant to release, and record when youwant to record. In other words, you can live your musical dream and own everything, such as the decisions relating to your career. Well, there's a way. In the next article of this series, I'll let you know that to set it all in motion. If you believe that the shortest distance between two points is a straight line, then please join me next time and we'll conclude business. The business of music.
Until then, enjoy it that you're in Kansas. There may not be a need for youto follow the yellow-brick road, at least not yet. Remember, there really isno place like home.
2009 Michael E. Fletcher. All Rights Reserved Worldwide.